Saturday, July 24, 2010

Online Restaurant Wait Time Report

It's annoying to drive up to a restaurant and see a huge number of people and just know there is going to be a long wait. The restaurant probably loves the business, but there is a down side for them. After this happens a couple time at the same restaurant I become less inclined to going back even in the off-hours. They just lost a customer. However, if I knew for a fact there wouldn't be a wait, I might still be inclined to go early. Or if I knew that the wait usually died down past a certain hour, then I might consider pushing back my dinner.

Many restaurants are already digitalizes table assignments and food orders. They punch in when people are at a table, and enter in when they leave. Its not hard to imagine that this information could be entered into an algorithm and converted into a 'wait time.' This information could then be dynamically updated on the restaurant's website.When trying to decide where to go to dinner, you could just load up the websites of your favorite websites and see who has the shortest wait.

If they wanted to be really helpful they could provide past averages based on hour and day. So perhaps at 4 pm on a Thursday night, you see that they have a 45 minute wait at the moment, but usually by 6 pm its only 10 minutes. So you decide to do a later dinner.

I could even imagine people creating a website that would spider crawl the restaurants in the area and reports all the wait times at places to eat within a 25 mile radius of your address.

Now restaurants could just lie. It seems to me that they already do this when you ask how long the wait is. Its obvious why. They don't want you to leave, and if you hang around for a bit, even if the wait is twice as long as they said, you will probably end up staying until they seat you. But if they were honest on the site they might ward customers off before they even arrive. However, I am of the opinion, that they are sacrificing long term business for short term business when they lie about the wait.

A system like this would reward places that can keep the wait time down and are honest about it. The wait will become a point in their favor. If they honestly report when their busy hours are, some people who might just walk away when seeing the wait may instead show up at a less busy time. Meanwhile if a restaurant is always reporting fake wait times, well people will hopefully catch onto that fairly quickly.

Some restaurants would need to upgrade their computer systems (or install them completely) to be able to get something like this to work easily. A system that could not be automated would likely be too much work for a restaurant to be worth it.

I think this could be a great feature. It could help make the decision of where to eat, and I could imagine choosing a restaurant that reports its wait time over one that does not. Ultimately there is very little preventing many restaurants from setting up a an Online Wait Time Report system right now.

1 comment:

Have comments about my ideas? If you see something wrong with them, leave a comment. I'll try to comment back. If you have seen these ideas implemented/mentioned somewhere before, leave a comment. I like to think I am 'original' but that doesn't mean somebody has not beaten me to the punch. Finally, if you just have something to say, well comment that as well.