Most local morning news programs have a segment on the traffic. This makes sense. These programs often air before people begin their commute to work and can provide valuable information to make a commute easier.
However, it involves sitting through whatever traffic information they report even if it does not apply to your commute. There is also the chance they do not cover the route you take.
As I have mentioned before, digital television makes it possible to deliver customized content to viewers. Traffic reports are a perfect application for this.
When setting up your cable box, it would be possible to enter in the routes that you take on your commute. The traffic report on any news report that supports the feature could explicitly cover the roads pertinent to a viewers commute.
Once television providers and networks begin fully realizing the potential of digital television delivery we will begin seeing a whole spectrum of customized content on television. Customizing content is good for the viewer and thus good for the provider.
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Have comments about my ideas? If you see something wrong with them, leave a comment. I'll try to comment back. If you have seen these ideas implemented/mentioned somewhere before, leave a comment. I like to think I am 'original' but that doesn't mean somebody has not beaten me to the punch. Finally, if you just have something to say, well comment that as well.